Overview
The SMstudy® Certified Digital Marketing Associate (professional credentials: SCDM-A) course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services. 
 
Course Outline
Introduction
• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels
• Understand Available DM Channels
• Evaluate DM Channels

Plan and Develop DM Channels
• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel
 
Optimize Website
• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation
 
Optimize Mobile/Tablet/Devices
• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation
 
Optimize Social Media
• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Other Important Elements of DM Channels
• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization
 
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical and experiential learning.
 
Upon completion of the coursework, the SMstudy® Certified Digital Marketing Associate exam validates your basic understanding of Digital Marketing. 
 
On passing the exam, you will be accredited as a SMstudy® Certified Digital Marketing Associate.
 
Exam Format
Multiple choice
40 questions
One mark awarded for each correct answer
No negative marks for incorrect answers
30 questions must be answered correctly to pass
60-minute duration
Online unproctored exam
 
What You'll Also Get
• High-quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Associate certification by SMstudy
 
This course is included in the Free Subscription. 
 
Audience Profile
Anyone interested in knowing more about Digital Marketing can enroll for this course and exam for free.
 
Prerequisites
There is no formal prerequisite for this course.